Fubo a live TV streaming platform, today announced the introduction of its popular Multiview feature in beta on select Roku devices. The beta feature is set to expand to more Roku devices in the coming weeks.
This move establishes Fubo as the first live TV streaming service to offer user-configurable multi viewing on Roku, the top streaming platform in the U.S. Fubo subscribers can now select and stream up to four live channels concurrently using Multiview beta. The feature is fully customizable, available for all Fubo channels, and is particularly well-suited for live sports and news.
Fubo has been at the forefront of multiviewing, launching the feature on Apple TV in 2020, well ahead of other vMVPDs.
Fubo provides approximately 150,000 new content assets, both live and on-demand, across sports, news, and entertainment, to its users daily. The company’s product personalization strategy prioritizes enabling consumers to seamlessly customize their experience with the content most relevant to them.
“Multiview has been one of our most popular features, and we’re delighted to bring it to Roku users,” said Isaac Josephson, Fubo’s senior vice president of product management. “With Multiview and a range of product features that support content discovery and personalization, Fubo aims to ensure fans never miss a moment of their favorite content.”
This launch is a significant step for Fubo, further enhancing its user experience and solidifying its position as a leader in the live TV streaming market.