FOX News Digital has once again surpassed CNN in online traffic, marking the third time this year that it has overtaken its rival in total digital multiplatform unique visitors, according to a press release by Fox News Media. This victory comes despite the heightened interest in news surrounding the presidential election, which is typically a strong period for CNN.
According to Comscore data, FOX News Digital drew 115.8 million unique visitors in October, a 6% increase year-over-year. In contrast, CNN experienced double-digit declines across the board, falling behind FOX News Digital in key metrics like multiplatform views, minutes, and unique visitors.
FOX News Digital’s Strong Performance
FOX News Digital demonstrated strong growth across its platforms:
- Multiplatform Minutes: 3.9 billion total minutes, up 13% year-over-year.
- Multiplatform Views: 2 billion total views, up 9% year-over-year.
- Mobile App Growth: The FOX News Mobile App reached 6.5 million unique visitors.
Social Media Dominance
FOX News also maintained its dominance on social media, more than doubling its total social interactions year-over-year, according to Emplifi. The network led the competitive set with 47 million total interactions across Facebook, Instagram, and X (formerly Twitter). FOX Business also outperformed CNBC in social media engagement.
FOX Business Continues to Thrive
FOXBusiness.com continued its winning streak, surpassing CNN Business for the 31st consecutive month and Bloomberg.com for the 42nd consecutive month in multiplatform views. The platform also delivered strong numbers in multiplatform minutes and unique visitors.
Key Takeaways:
- FOX News Digital’s consistent growth highlights its strong appeal and audience engagement.
- CNN’s struggles, even during a high-news period, underscore the challenges facing the network.
- FOX News’ dominance extends across multiple platforms, including social media and mobile.
- FOX Business continues to outperform its competitors in the business news space.
This latest victory for FOX News Digital reinforces its position as a leading force in the digital news landscape. As the media landscape continues to evolve, FOX News’ ability to adapt and engage audiences across multiple platforms positions it for continued success.