“One big challenge was whether the big owners of valuable spectrum could work together, commit resources, and stick to the game plan. Done, done and done,” said Jack Abernethy, Chief Executive Officer at FOX Television Stations.
So what is ATSC 3.0? ATSC 3.0 is a new standard that will bring a long list of new features to over-the-air TV. Two main features that will really excite cord cutters are 4K HDR picture with better sound and better over-the-air TV coverage.
There are other great features such as detailed custom weather alerts and internet active news stories. Currently, ATSC 3.0 is being tested in a handful of cities including Dallas, Phoenix, and Chicago. Look for 3.0 OTA TV to continue to roll out in 2019.
“ATSC 3.0 is something that as an industry we have to do. The new standard will transform the way we deliver content to our audiences – including viewers who are consuming information in multiple languages and screens. ATSC 3.0 will also help us to better connect advertisers with the audiences they want to reach on any platform. We are pleased to be working with Pearl TV and our broadcast partners to ensure the new technology is set in place for both viewers and broadcasters when we are ready to roll-out the new standard,” said Valari Staab, President, NBCUniversal Owned Television Stations.
“Univision is excited to continue playing a leadership role in the market transition from ATSC 1.0 to ATSC 3.0. As one of the largest TV spectrum holders in the US, we are eager to bring an enhanced audio and video experience to our audience, as well as new services and capabilities to our advertising partners,” said Vince Sadusky, Chief Executive Officer at Univision.
“Pearl TV’s 300 local broadcasters, along with our network partners, are working together to deliver a national Next-Gen TV service by the end of 2020. ATSC 3.0 offers new ways for local broadcasters to tell stories, interact with viewers, make an impact in our communities and innovate across screens and devices. The new standard will allow for clear, ultra HD signals, personalized advertising and the potential for exciting new adjacencies such as smart city infrastructure and connected vehicles,” said Dave Lougee, President and CEO of TEGNA, Inc., one of the Pearl TV broadcast group members.
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