Prior to joining FITE, Be Halabi served as Head of ITV Box Office, ITV’s Pay Per View service, working with clients including AEW, PBC, and WBSS. Halabi will bring this experience to FITE, with the majority of its offerings bring live Pay Per View events.
“The content world is changing rapidly. I see new sports opportunities opening up in the UK on a daily basis, and this is the optimal time to be joining an exciting digital platform like FITE,” noted Halabi. “FITE has built a first-class scalable global platform and I can’t wait to contribute to the company’s expansion plans.”
Halabi will be leading the new FITE office in the UK, the second biggest and fast-growing market for FITE after the USA.
“I’ve known and respected Ben for several years,” said Kosta Jordanov, CEO of FITE. “He is the perfect executive to lead our UK expansion, and I am thrilled that he is joining our executive team. Ben’s experience, talent and mindset will be invaluable in our continued journey to help global fans discover and watch premium live events, and help programmers to distribute and monetize them.”
The streaming service reached 2.2M registered users and 3 times year-over-year PPV order growth and broke through as a top 8 grossing sports app globally in November. Over 1,000 live events were streamed on FITE last year.
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