Field & Stream, an outdoor brand that counts country artists Morgan Wallen and Eric Church as investors, has announced the launch of a new channel, Field & Stream TV. The channel will be a rebranding of Outdoor America’s free streaming and broadcast platforms.
Described as “the premier video destination for outdoor storytelling and lifestyle content,” the will feature exclusive new content, original series, and special programming in collaboration with leading outdoor storytellers, top sports producers, and music partners, including Wallen and Church. Viewers will find content about hunting, fishing, camping, and outdoor cooking.
“We’re thrilled to partner with the Outdoor America team to launch Field & Stream TV with a powerful and immediate distribution footprint,” said Doug McNamee, President of Field & Stream. “This partnership allows us to tell more stories that celebrate life outdoors—through new, exclusive programming and an unmatched ability to reach audiences and sponsors across every channel. It’s a defining step in Field & Stream’s continued evolution.”
“The Field & Stream name represents the gold standard of authenticity in the outdoors,” added Nick Rhodes, CEO of Outdoor America. “Together, we’re building a world-class outdoor lifestyle network with premium programming, dynamic partnerships, and a global vision.”
The current Outdoor America free ad-supported channel is available on Samsung, Vizio, LG and TCL smart TVs, Amazon Fire TV, Apple TV, Chromecast and Roku.
The launch of the rebranded channel will be celebrated at the 2026 SHOT Show in Las Vegas, which takes place from January 20-23 and is hosted by the Firearm Industry Trade Association.