In the last 12 months about 19% of US broadband households or about one in 5 households have cancelled a OTT service like Netflix. At the end of 2015, 20% of U.S. broadband households had cancelled at least one OTT video service in the past 12 months according to the Parks Associates recent report.
“The churn rate has held steady, with one-in-five broadband households canceling an OTT video service in the past year, said Brett Sappington, Senior Director of Research, Parks Associates. These are not free trials but instances where consumers are spending real money to try out new OTT services. One-third of households that currently subscribe to an OTT video service have cancelled one or more services in the past year, which shows that there is quite a bit of experimentation occurring right now.
These services have worked to establish core customer bases, and the inertia of these core groups provides an important baseline of ongoing revenues, Sappington said. They continue to refine or add to their offerings so that subscribers will continue to see new value in the service, providing ongoing reasons to remain a subscriber
So did you cancel a streaming service in 2016? If so leave us a comment with what service and why you canceled it.
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