According to a recent study from TiVo that talked to over 3,000 Americans, all of the major services that sell or rent movies saw a drop in popularity.
In the report Amazon, Redbox, iTunes, Google Play, YouTube Movies, Vudu, CinemaNow, and Flixster all saw a drop in usage in the third quarter of 2017.
According to TiVo Amazon had its lowest adoption rate since third quarter of 2015 and iTunes saw the lowest adoption rate since second quarter of 2013. Redbox also saw the lowest rate since the second quarter of 2013.
Amazon for the second straight quarter saw a drop now down to 14.6% of Americans who used the service. iTunes also saw a second straight quarter of usage drops now down to 7.1% of Americans.
Google Play and YouTube Movies had previously both seen growth but in the third quarter of 2017, they saw a drop with Google Play falling to 6.5% and YouTube Movies falling to 3.2%.
Vudu also saw a drop after seeing a small jump in the second quarter of 2017. Vudu, the rental and sale service owned by Walmart, fell to 2.7% of Americans.
According to TiVo “The drop in TVOD adoption could be attributed to one dominant factor — the sheer amount of content now available through SVOD services. TiVo believes TVOD adoption will likely continue to fall as SVOD catalogs grow in volume, and as original content increases, a factor that differentiates SVOD from TVOD.”
When is the last time you rented a movie online or in a store? Leave us a comment and let us know if you are part of a growing trend of Americans who don’t buy or rent movies and just wait for them to come to a streaming service.
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