The global ad tech leader Nexxen, known for its innovative approach to data and advanced TV, has announced a game-changing expansion of its live sports offerings. This move, backed by partnerships with some of the biggest names in sports media, including Fubo, FanDuel Sports Network, and DIRECTV is set to redefine how advertisers connect with fans.
With the latest partnership, Nexxen is solving the puzzle of live sports advertising by offering all-in-one live sports packages that connect brands with audiences seamlessly across channels. With games airing across countless platforms, from linear TV to streaming services, Nexxen’s smarter, streamlined approach benefits both advertisers and publishers by delivering results where they matter most.
“Live sports present a unique opportunity for advertisers to connect with highly engaged audiences across channels,” said Greg Joseph, VP of Inventory Development at StackAdapt. “By leveraging Nexxen’s innovative live sports packages, StackAdapt has been able to deliver exceptional results for our clients, demonstrating the unparalleled value of strategic partnerships in driving meaningful outcomes. This collaboration reinforces our commitment to providing advertisers with access to premium inventory that maximizes engagement and ROI.”
Nexxen’s success is driven by partnerships with the aforementioned heavy hitters like Fubo, FanDuel Sports Network, DIRECTV, and FOX Sports. Add a strategic collaboration with StackAdapt, a leading programmatic advertising platform, which creates a powerhouse lineup for continued growth. In 2024 alone, Nexxen reported a stunning 315% surge in ad spending on live sports deals through StackAdapt campaigns.
“The power and impact of live sports is inescapable right now, and we don’t expect these audiences to lose interest any time soon,” said Kenneth Suh, Chief Strategy Officer at Nexxen. “By simultaneously making it easier for advertisers and buyers to reach sports viewers, and for publishers and broadcasters to monetize this sought-after inventory, we’re helping drive revenue growth across the board, no matter the channel. It’s a win-win.”
The partnership with FanDuel Sports Network, the home to the largest collection of regional sports networks stands out in Nexxen’s lineup. As a preferred supply-side platform for FanDuel, Nexxen SSP has become a critical piece of the network’s monetization strategy. With more demand flowing through Nexxen’s tech, FanDuel continues to see impressive revenue growth.
“Partnering with Nexxen has undoubtedly helped us maximize the value of our inventory,” said Kevin Connelly, Senior Director of Programmatic Sales and Business Development at FanDuel Sports Network. “Their flexible tech stack and strategic approach have streamlined our monetization efforts, leading to a notable increase in revenue. Ultimately, Nexxen’s platform provides the efficiency and reach we need to effectively connect with advertisers, delivering results for both FanDuel Sports Network and our partners.”
By solving the challenges of fragmented viewership and collaborating with top-tier publishers, Nexxen is delivering smarter, more effective advertising solutions. As live sports continue to dominate global attention, Nexxen is helping brands capitalize on this unmatched engagement.