Now it seems its move into digital streaming is paying off for the struggling service.
“The strength of the brand and consumer demand makes ESPN extremely attractive to new platforms and services entering the market, which has led to ESPN content being featured on a growing array of over-the-top services, including Sling TV, Hulu, PlayStation Vue, DirecTV Now and YouTube TV,” Iger told media investment analysts during Disney’s fiscal second-quarter earnings call Tuesday. (The to the event was made available by Seeking Alpha.)
“Consumer response to these offerings is very encouraging,” he added. “The substantial growth we’re already seeing makes us bullish on the future of these nascent offerings. Right now, they are a small part of the pay TV universe, but we believe they’ll be a much bigger part of the business going forward. And from a per sub pricing standpoint, these new services are just as valuable to us as traditional platforms.”
Hopefully other networks who are still holding back from live TV streaming services will see the success of ESPN and jump on board.
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