On October 21, 2025, ESPN+ will officially rebrand as ESPN Select, marking a significant shift in the streaming service’s identity as it aims to reposition itself in the competitive world of sports entertainment. The change comes alongside a price increase for both the standalone ESPN Select service and its bundled offerings with Disney+ and Hulu, reflecting the company’s strategy to enhance its premium content while adjusting to market demands.
The monthly subscription for ESPN Select will rise from $11.99 to $12.99, a modest but noticeable increase for subscribers. The annual plan will see a similar adjustment, moving from $119.99 to $129.99. These changes align with broader price hikes across Disney’s streaming portfolio, including the Disney+, Hulu, and ESPN Select Bundle, as well as the premium version of the same bundle. The adjustments signal Disney’s intent to invest further in exclusive sports content, original programming, and enhanced streaming features to maintain its edge in a crowded market.
The service will continue to offer live events, including UFC fights, NHL games, college sports, and international soccer, alongside an expanding library of on-demand documentaries and analysis shows. The name change aims to better reflect the platform’s focus on delivering premium, selective sports content tailored to dedicated fans, distinguishing it from broader sports media offerings. Disney has positioned this move as a way to elevate the brand’s identity while maintaining its commitment to comprehensive sports coverage.
The price increases for the bundled packages, which include Disney+, Hulu, and ESPN Select, will affect both new and existing subscribers. The standard bundle, combining all three services, will see a slight uptick, while the premium bundle, which offers ad-free streaming for Disney+ and Hulu alongside ESPN Select, will also cost more. These changes come as Disney seeks to offset rising production costs and licensing fees for major sports events, which remain a cornerstone of the service’s appeal.
While the price hikes may prompt some subscribers to reassess their streaming budgets, Disney is banking on the value of its integrated ecosystem and exclusive content to retain its user base. The rebranding to ESPN Select, coupled with the price adjustments, underscores the company’s confidence in its ability to deliver a superior sports streaming experience. As the October 21 deadline approaches, subscribers will need to weigh the enhanced offerings against the new costs.
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