Last month Disney’s CEO Bob Iger sat down with Barrons.com to talk about everything from Beauty and the Beast to cord cutting. So let’s take a look at what he said about cord cutting.
“You’re seeing a lot of disruption in television,” says Iger. “Some people want their television more mobile-friendly. Some new entrants offer an over-the-top experience that’s modern and satisfying. Young people especially are less interested in the big bundle.” The new ESPN offering could help scoop up some of those younger, bundle-averse sports fans.
Iger went on to talk about how ESPN is already making efforts to address this trend. ESPN is on almost every over-the-top streaming service such as Sling TV and DIRECTV NOW. Iger also talked about the new YouTube TV and how ESPN will be on that new streaming service.
But it seems that Disney has other plans to address cord cutting. Later this year, Disney will launch an ESPN streaming service. It will use technology from BAMtech, spun off from MLB Advanced Media, (the back end of MLB.tv), the Internet arm of Major League Baseball. It seems Disney is hoping to get in on the growing demand for streaming options.
Time will tell if this will be successful, but for now it’s nice to see Disney making efforts to work with cord cutters.
You can find the full interview on Barrons.com.
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