“DISH provides ISPs with an economical path to delivering video and other value-added services to their customers,” said Perry Crider, manager of DISH Alliance Group. “By working with the DISH Alliance Group, our partners can focus on selling broadband internet with help from DISH’s marketing and sales channels, and rely on our video expertise to bring an outstanding TV experience to customers.”
On top of offering video services like Dish TV and Sling TV, the DISH Alliance Group provides access to the following:
- Marketing: DISH Alliance Group creates co-marketing opportunities for partners, giving ISPs the ability to further monetize their broadband-only customer base and meet customer demand for leading video programming and technology.
- Sales:Through its call centers, DISH markets broadband services from DISH Alliance Group partners to video customers looking for the best internet options in their area.
- In-Home Services:DISH operates a national installation workforce, which is comprised of professionally trained and certified technicians using the latest tools and equipment. DISH In-Home Services reaches virtually any home or business in the United States.
- DISH Business:ISP partners have the flexibility to market DISH video services to commercial enterprises, including bars, restaurants, offices, hotels, hospitals, apartments, and condos.
Dish will also be offering over-the-air TV services through their Air TV brand.
With this move Dish is joining a growing number of service providers looking for new ways to grow their business. Instead of just relying on traditional pay-TV customers, Dish is going out of their way to find new partners.
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