Yesterday, DIRECTV STREAM reached out to customers to clarify that an emailer email may have understated its upcoming price hike that is effective October 6th, 2024. Earlier, Ultimate customers had been told to expect a $9 a month price hike. Now, though, a new email, DIRECTV STREAM, tells customers the correct price hike is $10 a month.
In a statement to Cord Cutters News, a DIRECTV spokesperson said when this was first announced, “DIRECTV strives to align the content customers receive with the price they pay for their service. We are working aggressively with programmers and content providers to get away from them continuing to saddle TV distributors with higher fees and bundles of multiple channels that customers may not want, and giving customers the channels they want at the price they are willing pay for them.”
The price hikes will see the entry-level “Entertainment” package jump from $79.99 to $86.99 per month, a $7 increase. Other packages are also seeing significant price bumps:
- Choice: $114.99/mo (previously $108.99) – $6 increase
- Ultimate: $129.99/mo (previously $119.99) – $10 increase
- Premier: $169.99/mo (previously $164.99) – $5 increase
This is the second price increase DIRECTV has implemented this year, having already raised prices on its satellite TV packages earlier in 2024.