So what are the new monetization features of the cloud DVR? Many are expecting DIRECTV NOW to offer an add-on likely to cost $5 to $10 a month for additional DVR storage. Others are speculating that DIRECTV NOW will soon offer a 100-hour DVR option.
Update: AT&T has confirmed that DIRECTV NOW will offer a 100 hour DVR option for $10 a month later this summer.
DIRECTV NOW seems to also be following in Sling TV’s steps by planning to offer pay-per-view events.
There are other ways DIRECTV NOW 2.0 can add more revenue such as the 4K DIRECTV NOW option that AT&T announced last year. During the announcement of DIRECTV NOW’s DVR service, AT&T said they planned to launch a 4K option for DIRECTV NOW. You can easily see AT&T charging extra for 4K because it costs more to stream 4K.
It is likely that what was released a few weeks ago was just the start of what AT&T is calling DIRECTV NOW 2.0. For now, it looks like the DVR and pay-per-view events will come out later this year. Other features like 4K are possible this year but not guaranteed.
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