According to CNBC “AT&T CEO says over-the-top TV product “Directv Now” will launch next month, will be priced “radically lower” than other similar prodcuts”
Sadly the deal is likely to be cheaper than similar cable bundles. As AT&T has said “In a scaled business, addressing the economic requirement that reach the most customers would require the need to cast a rather wide net,” Goncalves said in the fireside chat with Next TV editor and Multichannel News Technology editor Jeff Baumgartner. “You would need multiple skinny bundles to appeal to enough audience to get a scaled product. Our opinion is much of what is called skinny bundles evolve into something bigger. I’m not sure OTT is the driver of that.”
So what does that mean? Well that likely means you will pay the simular in price to their DirecTV Now service as you would with DirecTV.
“Consumers aren’t telling us they want less content, they want more flexibility and seamless way of engaging with that content,” Goncalves said, adding that although the company has a great relationship with its programming partners, there is still a ways to go, but is confident DirecTV Now will get there.
Well we still have no idea what radically lower means hopefully they changed their minds on skinny bundles.
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