Back when DIRECTV NOW launched in late 2016 it was announced that in the first quarter of 2017 DIRECTV NOW would come to Roku devices. Well, sadly just before April the timing for DIRECTV NOW was changed to sometime in 2017, and now it is May and DIRECTV NOW is not on Roku devices.
So what is happening?
I have talked with people at both Roku and AT&T about the DIRECTV NOW on Roku. Both companies made it clear that the app will come out soon—as in sooner than later this year. Both companies said they are working hard on the Roku Channel and hope to have it out soon.
Both AT&T and Roku declined to comment on what the holdup is. Leaks have suggested that AT&T did not want to roll out the Roku app until it had addressed the stability issues DIRECTV NOW had at launch.
Now the early stability issues DIRECTV NOW had have been fixed and the timing feels right, so I do expect DIRECTV NOW to come out sooner than later. As soon as it goes live we will post about it.
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