Customized ads to the viewer interests are not new. DIRECTV NOW, Sling TV, YouTube TV all already offer customized ads inside TV shows. These custom ads mean you may see an ad for a movie, but I see an ad for a local event. These ads are more profitable for companies like AT&T and allow them to sell streaming services at a lower cost and make it up with higher ad revenues.
There is no date for when AT&T plans to bring these ads to DIRECTV NOW, AT&T Uverse, or DIRECTV. Xandr was only formed today but is made up of different departments already working at AT&T. These ads could come out tomorrow, or they may come out in a year – we just don’t know. What we do know is AT&T has been looking for ways to make their video services more profitable. Look for AT&Tto continue to look for new ways to make up lost revenue going forward.
Source: Variety
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