“We’re extending our entertainment portfolio for those who value premium content but also want more TV freedom suited for their lifestyle, whether watching at home or on their mobile devices. This is TV your way,” said John Stankey, CEO, AT&T Entertainment Group.
“Our new customer-centric offers show that mobility and entertainment are better together,” added Stankey.
Here is what we know:
DirecTV Now comes out Wednesday November 30th
Live a Little – $35 / month (60+ channels) Just Right – $50 / month (80+ channels) Go Big – $60 / month (100+ channels) Gotta Have it – $70 / month (120+ channels)
They clearly said this is subject to price increases.
Here is a rumored full lineup as reported by 9to5 Mac.
Introductory offer of $35 a month for 100 channels.
Fans of HBO® and Cinemax® can add these channels for just $5 each per month in addition to your base programming package.
DIRECTV NOW will be available at launch through the following:
- Amazon Fire TV and Fire TV Stick
- Android mobile devices and tablets
- iPhone, iPad and Apple TV
- Chromecast (Android at launch; iOS in 2017)
- Google Cast-enabled LeEco ecotvs and VIZIO SmartCast Displays
- Internet Explorer, Chrome and Safari web browsers
In 2017, we plan to add more devices to our lineup including Roku® streaming players and Roku TV™ models3, Amazon Fire tablets, and Smart TVs from Samsung and other leading brands.
FreeVIEW
The FreeVIEW experience lets anyone enjoy unique and exclusive content free of charge. It’s a highly curated, always-fresh, ad-supported video service. It has a sampling of on-demand content from AUDIENCE Network, Otter Media properties and other channels on DIRECTV NOW.
Download the DIRECTV NOW app to access FreeVIEW or visit www.directvnow.com and start streaming free of charge.4
Data Free
DATA FREE TV/FREE STREAMING FOR FULLSCREEN CUSTOMERS: Must stream through DIRECTV NOW or Fullscreen App. Requires eligibility. DIRECTV & AT&T wireless services and devices. Some restrictions apply. For Fullscreen, other in App activities may incur data charges.
No DVR & No Channel Lineup
At no point in the press event or in the press release did AT&T say anything about a DVR. Also no channel lineup was handed out.
Update: AT&T Plans to add a DVR at some point in 2017.
We will update this post as we learn more.
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