Currently CW Network shows are spread across several different services, like Netflix and Hulu, making it sometimes difficult to find the show you want. Now CBS wants to give CW fans a CBS All Access-like service for CW. This new service will allow people to subscribe to the CW network and have both live and on-demand access to their shows. Although the live coverage may be limited to select markets at launch, on demand is expected nationwide.
This move to online streaming for the CW Network could be in response to a 13 percent decline in primetime viewership. With the CW Network being aimed at a younger audience, CBS and Time Warner are hoping an online streaming option will bring in more viewers.
CBS All Access is CBSs online subscription streaming service to air CBS shows. Select markets can watch live feeds of their local CBS channel but more Americans get on-demand episodes in a Netflix-style streaming service. Although nothing is confirmed, most suspect this new CW Network service will be similar to the CBS All Access service.
Source: Bloomberg
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