The new research from cg42 says cord cutters save on average $85 a month according to a survey of 3,385 consumers. According to that survey, the average cable customer paid $203 on average for TV and internet, whereas the average cord cutter paid $118 on average for internet and TV.
We have seen studies like this for some time now. This is only the most recent study, and it not only looked at TV costs but also internet costs.
The cg42 survey also found once again that most cable TV subscribers also subscribe to at least one streaming service like Netflix or Hulu. With the best TV now no longer on cable TV it is no surprise that cable subscribers would also pay to access shows like The Handmaid’s Tale or Stranger Things.
The fact that most cable TV subscribers also subscribe to a streaming service is one of the biggest blows against the idea that cable is cheaper than cord cutting. Increasingly the shows people want to watch are no longer available through traditional pay-TV services.
Source: Fortune
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