AT&T was the first major broadband provider to charge users more if they wanted to protect their privacy when AT&T launched its gigabit broadband service in Austin in late 2014. Users have to pay AT&T $30 or more for a monthly premium to opt out of AT&T’s “Internet Preferences:” a deep packet inspection program that tracks your browsing behavior around the Internet—down to the second.
However, even if you wanted to opt out of AT&T’s Internet Preferences, it can be a difficult option to even find, as AT&T quite intentionally buried in a labyrinth of website menu options on their site. And few are likely to choose it given it dramatically raises a customer’s monthly bill from between $531 and $800 the first year. AT&T has repeatedly tried to argue that they’re not charging users for basic privacy, they’re offering a “discount.”
Comcast sees this as not only a way to make more money but as a way to also recoup losses incurred by piracy. For now Comcast has not started to offer this option, but they just wanted to keep their options open.
Source: DSLReports
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