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Comcast Announces Pricing, Programming, & More for NBCU’s Peacock Streaming Service

Jess Barnes

Right now, NBCUniversal is holding an investor meeting to share details about the upcoming Peacock streaming service. The service will launch to Comcast’s Xfinity X1 and Flex Customers customers on April 15th and be nationwide on July 15th 2020.

“This is a very exciting time for our company, as we chart the future of entertainment,” said Steve Burke, Chairman of NBCUniversal. “We have one of the most enviable collections of media brands and the strongest ad sales track record in the business. Capitalizing on these key strengths, we are taking a unique approach to streaming that brings value to customers, advertisers and shareholders.”

Plans and Pricing

NBC has confirmed that there will be a free version available to all subscribers, an ad-supported tier for $4.99/month, and an ad-free tier for $9.99/month. Cox and Comcast customers will have free access to Peacock Premium with ads, which includes 15,000 hours of programming, and can pay $5 per month for the ad-free version.

Peacock Free will be an ad-supported option that will provide fans everywhere with more than 7,500 hours of programming. Peacock Premium will also be an ad-supported option with 15,000 hours of programming, full seasons of original content, next day access to current seasons of returning broadcast series, early access to late night talk shows, and additional sports. Premium customers can upgrade to an ad-free experience for an additional $5.00 per month, or any customer can purchase the ad-free experience directly for $9.99 per month.

Advertising

NBC also announced their ad plan for the ad-supported tiers, calling it “the most consumer friendly premium ad experience on the market.” Viewers will see just 5 minutes of ads per hour and the service will work to ensure that viewers won’t see the same ads over and over.

To create the best possible ad experience, NBC has chosen to work with brands that match the quality and vision they see for the service. State Farm, apartments.com, and Target are just a few of the brands announced as advertiser partners. Each brand will cross-advertise with Peacock in-store and online.

NBCUniversal’s Linda Yaccarino took the stage to discuss how NBC is “pioneering ad experiences” by improving some of the new ad formats we’ve seen lately, including shoppable ads, binge ads, and pause ads. Yaccarino also listed three new ad experiences that will be available on Peacock.

Content

While NBC has a huge amount of content available to them, they say that not all of that content will be added to Peacock at launch, and some may not end up on the streaming service at all. Some movies will still go to DVD and some shows will have rights sold to other platforms, the panel said during a question and answer segment after the event.

Peacock will include live and on-demand content, including live sports and news from NBC Sports and NBC News. Peacock Channels will be curated channel that can be watched live. There will also be thousands of hours of on-demand content.

“Peacock will provide consumers with a destination that goes beyond movies and television, aggregating a variety of content that fans want on one service,” said Matt Strauss, Chairman of Peacock and NBCUniversal Digital Enterprises. “By delivering timely and topical content like breaking news, live sports, and water cooler moments from late night, Peacock is uniquely bringing a pulse to the world of streaming that does not exist in today’s marketplace.”

Peacock’s content lineup will include originals, along with TV and film acquisitions. These are the shows and movies that have been announced so far.

As previously announced, Peacock will offer some of the most popular NBC and classic TV series of all time, including

New original content announced during the event includes:

Previously announced series include:

Noteworthy original series in development for Peacock include: “Expecting,” from Mindy Kaling, “Division One,” from Amy Poehler, “Clean Slate,” from Norman Lear and “MacGruber,” from Will Forte. The company has also signed a multi-year deal with Kevin Hart.

Late Night TV will come early for subscribers., beginning at 8 p.m. ET with “The Tonight Show Starring Jimmy Fallon,” followed by “Late Night with Seth Meyers” at 9 p.m. ET.

Peacock will be airing live coverage of the Tokyo Olympics Opening and Closing Ceremonies before they air on NBC in primetime, and three daily Olympic shows including, “Tokyo Live,” with live coverage of one of the day’s most exciting events; “Tokyo Daily Digest,” with mid-day highlights of the Games; and “Tokyo Tonight,” a complement to the primetime show that will help audiences catch up on the day’s events.

Peacock will have the exclusive streaming rights for the 2020 Universal film slate and beyond. Titles will include Jurassic Park 3 and Fast & Furious 9.

This is in addition to the previously announced premium original films and animated series in development for Peacock from Universal Pictures and DreamWorks Animation, and hundreds of critically-acclaimed films and box-office hits including:

Kid Friendly Content

Peacock will have content from Dreamworks, which will include Trolls 2, The Boss Baby 2, and The Croods 2. Peacock will also be the exclusive streaming home of Curious George.

New original series from DreamWorks Animation will also stream on Peacock, including “TrollsTopia,” “Madagascar: A Little Wild,” “The Mighty Ones,” “Cleopatra in Space” and “Where’s Waldo?”

The Future of Peacock

NBCUniversal believes that by the end of 2024, they will have 30-35 million active accounts, bringing in $6-7 per user, with $2.5 billion in revenue, and will break even. Beyond that, the company expects profitability as they continue to expand.

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