CNNgo is currently in a free trial till the 7th of October and is free for everyone in the United States. Out side of the United States there is still CNN International.
“CNNgo is a breakthrough digital product that gives consumers unprecedented control over their CNN viewing experience with access to live TV, 24 hours of rundowns and show information to see previously aired shows and topics, and a deep library of editorially-curated content for each story we cover, in addition to on-demand access to our new original programming. There is nothing else quite like this in the marketplace today. We are incredibly proud of it, and eager for people to try it out,” according to CNN’s Jeff Zucker.
Beginning today we are offering a free preview of CNNgo in the US. That means that for the next ten days anyone in the country will have the opportunity to try the service, without authenticating through their cable or satellite provider. We’ll also have a sneak preview of our new show from Mike Rowe, Somebody’s Gotta Do It, in advance of its launch next week.”
It is unclear how this service will work after the trail period but for now it is free. Clearly CNN is eying a possible direct to consumer option. As talk about ala carte TV grows with recent announcements from Verizon leading people to expect a ala carte TV option in the near future.
“No one wants to have 300 channels on your wireless,” said Lowell McAdam, the chief executive of Verizon Communications at an investor conference. “Everyone understands it will go to a la carte. The question is what does that transition look like.”
This is just one more network looking at selling directly to the consumer. Just this year CBS, HBO, CBS, and Showtime have talked about making their live feeds available to cord cutters.