With Cinemark if you pay $8.99 a month you can get 1 free movie ticket and 20% discount on food and drinks. You can also buy additional tickets for $8.99 each.
Cinemark is hoping this will help them take on Movie Pass that is offer unlimited movies for $8.99 a month. (Limit one movie per day.) Well Movie Pass may seem like the best deal for most the Cinemark deal may be best for people who only see 1 or two movies a month and want the discount on food/drinks.
Cinemark is hoping this new service will help keep theaters full and fight off the recent success of Movie Pass. Cinemark is also hoping this service will help attract people who only go to movies a few times a year to attend movies more often.
Currently, many movie theaters including AMC and Regal say Movie Pass is creating an unsustainable model that will hurt the industry in the long run. For now though they are left to wonder what they can do to counter the Movie Pass model.
Source: La Times
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