CBS is hoping to build off of the success of CBS News to launch new free ad-supported streaming services. Yesterday we got some more details from CBS CEO Leslie Moonves.
“We’re not going to show games,” Moonves said, adding that the company is happy with its current sports-rights packages for the NFL, the NCAA men’s basketball tournament, golf, and SEC football. “We’re virtually making money on every single one of them, except maybe ‘Thursday Night Football,’ which isn’t doing so well, but hopefully that changes. The sports rights business has gotten a little out of hand. A lot of packages out there are losing money.” The new sports-branded streaming service, which will be free and ad-supported, “will be more informational, more scores and highlights … but it will not be something you’ll watch a football game on.”
Now we have learned that CBS will be launching their new CBS Sports Streaming service later this month just before the start of March Madness and The Masters.
Source: B&C
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