“We didn’t buy DIRECTV because we love satellite,” said Stankey. “We bought DIRECTV because we love the customer base and the customer base could be migrated into more on-demand-oriented products and services.” According to Reuters, there was also some talk of bundling HBO Max with AT&T wireless plans in the future.
We have heard rumors of this for years now but at the time, AT&T always said they are very dedicated to DIRECTV. Recently though it was reported that AT&T no longer plans to launch any additional satellites for DIRECTV. AT&T also announced during their 2nd quarter earnings call that AT&T TV would be the future of AT&T going forward.
AT&T TV is set to roll out nationwide by the end of 2019. (Subject to change.) AT&T TV starts at $59.99 for 12 months with a 24-month contract. After the first 12 months, the package goes up to $93 a month. (The high-end AT&T TV packages will start at $135 a month in the second year.) You will also have to pay a $19.95 activation fee plus an $8.49/mo regional sports fee if you have the $64.99 a month package that includes RSNs.
AT&T recently made it clear that AT&T TV is far more profitable for them than DIRECTV. Now it sounds like soon AT&T will be doing everything they can to move DIRECTV customers over to streaming services like AT&T TV and HBO MAX.
The only question now is how quickly will that move happen and how will AT&T try to push DIRECTV customers to streaming.
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