In total, AT&T TV Now has seen a loss of 713,000 subscribers or 37% of its customer base.
So, what caused this 37% loss?
Cost has been a major factor in the declining subscriber numbers. This chart from Kill the Cable Bill breaks down the price changes from DirecTV Now’s launch to the current price of AT&T TV Now.
The price went up again in March 2019 which caused some confusion for those with grandfathered plans. Then, in June, DirecTV Now rebranded to AT&T TV Now. In October, another price increase was announced, which went into effect this month. The current price is $65 a month for AT&T TV Now Plus. If you want AT&T TV Now Max, that plan will now cost $85 a month. These numbers make AT&T TV Now one of the more expensive options for live TV streaming.
Finally, it seems that AT&T isn’t focused on making AT&T TV Now a major competitor for other live TV streaming services. The company has mentioned their focus on bringing customer to AT&T TV and HBO Max, while leaving AT&T TV Now out of the conversation.
Are you an AT&T TV Now subscriber? Have you left the service to give another live TV streaming service a try? Let us know your thoughts on declining subscriber numbers in the comments below.
Please follow us on Facebook and Twitter for more news, tips, and reviews. Need cord cutting tech support? Join our Cord Cutting Tech Support Facebook Group for help.
Did you know we have a YouTube Channel? Every week we have a live Cord Cutting Q&A, and weekly Cord Cutting recap shows exclusively on our YouTube Channel!