“I think we’re getting to a place now where the product, we all look at it and say, ‘OK, this is a sustainable place if you can get the advertising revenues to where we think we can get them,” AT&T’s CEO Randall Stephenson said.
It seems that AT&T is hoping that the higher profit margins DIRECTV NOW gets at $50 will offset the loss of subscribers. Today AT&T announced that DIRECTV NOW lost 83,000 subscribers in the 1st quarter of 2019. This is compared to the 4th quarters of 2018 when DIRECTV NOW lost 267,000 subscribers.
AT&T has been warning that DIRECTV NOW would likely lose subscribers now that has come true. In total AT&T lost 544,000 TV subscribers in the 1st quarter of 2019 up from a loss of 391,000 TV subscribers across all of their TV brands in the 4th quarter of 2018.
What do you think of DIRECTV NOW’s new price and packages? Leave a comment and let us know what you think of AT&T’s current DIRECTV NOW strategy.
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