These matches will be streamed on the new B/R Live subscription streaming service from Turner. This announcement comes as B/R Live also recently launched on Roku streaming players.
“The launch of Turner’s new OTT sports platform and partnership with UEFA aligns with the company’s continued strategy to further expand the distribution ecosystem and our ongoing commitment to engage fans with premium content they crave across all platforms,” said David Levy, president at Turner, in a statement. “These highly anticipated matches and supplemental original programming will be a key foundation for our latest direct to consumer business sports offering, as well as coveted content for Bleacher Report and our leading television networks. In addition to the new audiences we’ll attract through the streaming service, the partnership will leverage the tremendous reach we have with our television networks and Bleacher Report’s position as the leading digital destination for millennial fans.”
Hopefully, this helps put pressure on other sports leagues around the world to offer an à la carte option like this.
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