Viewers got the first glimpse into Amazons highly anticipated Lord of the Rings: Rings of Power series during Sunday’s Super Bowl game. The first teaser trailer premiered during the game’s third quarter, giving the millions of football, entertainment, and Tolkien fans a look into the world of the Elves, Dwarves, and Orcs of the prequel storyline.
This new campaign will likely be one of the biggest of 2022 with the series premiering September 2. The first announcement of the show’s title being molten in metal reached an estimated 1 billion impressions worldwide within the first 24 hours.
Prime Video’s The Lord of the Rings: The Rings of Power brings to screens for the very first time the heroic legends of the fabled Second Age of Middle-earth’s history. This epic drama is set thousands of years before the events of J.R.R. Tolkien’s The Hobbit and The Lord of the Rings books, and will take viewers back to an era in which great powers were forged, kingdoms rose to glory and fell to ruin, unlikely heroes were tested, hope hung by the finest of threads, and one of the greatest villains that ever flowed from Tolkien’s pen threatened to cover all the world in darkness. Beginning in a time of relative peace, the series follows an ensemble cast of characters, both familiar and new, as they confront the long-feared reemergence of evil to Middle-earth. From the darkest depths of the Misty Mountains, to the majestic forests of the elf capital of Lindon, to the breathtaking island kingdom of Númenor, to the farthest reaches of the map, these kingdoms and characters will carve out legacies that live on long after they are gone.