The streaming wars are heating up, with Amazon Prime Video, Disney+, and Netflix cementing their dominance in sports programming, now accounting for an impressive 92% of sports content available on major subscription video on-demand (SVOD) platforms, according to a new report from Gracenote, Nielsen’s content data business unit. The report, released through Gracenote’s Data Hub, highlights significant growth in content offerings across the top five global SVOD services—Amazon Prime Video, Apple TV+, Disney+, Netflix, and Paramount+—with a notable surge in sports programming driving the trend.
In the second quarter of 2025, these leading streamers collectively expanded their catalogs of TV shows, movies, and sports titles by approximately 4,500 unique titles, marking a 5% increase from February to May. Netflix led the pack with a remarkable 18.2% growth in its content library, far outpacing its competitors. Apple TV+ followed with a 3.7% increase, Amazon Prime Video grew by 3.2%, Disney+ by 1.6%, and Paramount+ by 1%. Netflix now commands 20.1% of the total content available across these platforms, up from 17.9% in the prior quarter, solidifying its position as a streaming powerhouse.
Sports content emerged as a key growth area, expanding by 7.8% across the five platforms—nearly double the 4% growth rate for movies and slightly ahead of the 6.9% increase in TV programs. Amazon Prime Video, Disney+, and Netflix have become the go-to destinations for sports fans, hosting 92% of all streaming sports programming. This dominance reflects the platforms’ aggressive investments in live sports, from NFL games on Prime Video to ESPN-driven content on Disney+ and Netflix’s expanding portfolio of sports documentaries and live events.
“In the big picture for SVOD, overall content volume continues to rise, but the CTV apps making this content available continually shift,” said Bill Michels, Chief Product Officer at Gracenote. “Effective content discovery helps streamers connect viewers to the entertainment they’ll enjoy most and get the most value out of each of the assets in their catalogs.”
The Gracenote Data Hub, leveraging comprehensive data from Gracenote Global Video Data covering content in 35 languages across more than 80 countries, provides critical insights into content volume, genre trends, and exclusivity. This resource empowers streaming services, content owners, and advertisers to refine distribution, licensing, and media buying strategies while offering analysts a clear view of the forces shaping the streaming landscape.
As competition intensifies, the focus on sports and robust content growth underscores the streamers’ commitment to capturing viewer attention in an increasingly crowded market.
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