In a striking testament to its dominance in the streaming landscape, Amazon Prime Video has emerged as the most popular on-demand streaming service among cord cutters, according to a recent survey conducted by Cord Cutters News. The survey, which polled over 1,900 readers, found that a whopping 68.6% of respondents use Amazon Prime Video, outpacing competitors like Netflix and solidifying its position as the go-to choice for those who have ditched traditional cable TV. The results, released on April 9, 2025, highlight how Amazon’s bundled Prime membership—offering free shipping alongside video streaming—has become a game-changer for cost-conscious viewers.
For many cord cutters, Amazon Prime Video isn’t just a streaming service; it’s a bonus perk that comes with a Prime subscription, originally sought for its fast, free shipping on millions of products. This dual appeal has propelled Prime Video to the top, as cord cutters increasingly prioritize value-driven services that fit their budget and lifestyle. With cable TV subscriptions continuing to decline—down to 68.7 million U.S. households in 2025, per Evoca.tv—streaming platforms like Prime Video are filling the void, offering flexibility and affordability.
Paramount+ has also been simualrly helped by a deal with Walmart+ offering free Paramount+ to its customers helping push it to 3rd place with our readers.
The survey results paint a clear picture of the streaming pecking order among cord cutters. Netflix, long a titan in the industry, came in second with 57.6% of respondents using the service, a notable but distant runner-up to Prime Video. Paramount+ secured third place at 53.1%, buoyed by its mix of live sports, CBS content, and popular franchises like Yellowstone spinoffs. Peacock followed closely at 51.1%, appealing to viewers with its NBC catalog and live sports offerings, including NFL and Premier League games. Hulu rounded out the top five at 47.5%, valued for its next-day network shows and original programming.
Further down the list, Disney+ and Max tied closely at 36.9% and 36.3%, respectively, with Disney+ drawing families and Marvel fans, while Max leans on prestige content and live sports like NBA games. Apple TV+ trailed at 27%, its smaller library of high-quality originals not yet resonating as broadly with cord cutters. The rankings reflect a market where variety, cost, and bundled perks increasingly dictate viewer preferences.
Amazon’s edge likely stems from its all-in-one Prime model, which integrates streaming into a $139 annual membership (or $14.99 monthly) that many already justify for shopping alone. With over 200 million Prime subscribers globally, Prime Video’s reach dwarfs standalone services, giving it an “unfair advantage,” as one industry analyst put it. As cord cutting accelerates—59.6 million U.S. households have now abandoned pay TV, per Evoca.tv—Amazon Prime Video’s blend of convenience and content positions it as the streaming service cord cutters are most likely to have, redefining how entertainment fits into the modern, cable-free home.
Survey Results: Most Used On-Demand Streaming Services Among Cord Cutters
According to a survey of over 1,900 Cord Cutters News readers:
- Amazon Prime Video – 68.6%
- Netflix – 57.6%
- Paramount+ – 53.1%
- Peacock – 51.1%
- Hulu – 47.5%
- Disney+ – 36.9%
- Max – 36.3%
- Apple TV+ – 27%
Note: The survey asked readers to list all the services they used.
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