Today Amazon announced that their line of Fire TV players has sold over 200 million devices worldwide. Amazon also announced a new cheaper line of Fire TV smart TVs called the 2-Series and smaller versions of the QLED series TVs.
Amazon also announced that the popular Fire TV Omni QLED Series—with the Fire TV Ambient Experience—will now be available in three new sizes: 43”, 50”, and 55”. The Omni QLED offers 4K Quantum Dot Technology (QLED) display with full-array local dimming of up to 96 zones, plus support for both Dolby Vision IQ and HDR10+ Adaptive providing an immersive, cinematic experience.
“We continue to hear from customers that most smart TVs just aren’t all that smart—and they’re turning to Fire TV to deliver a truly intelligent and intuitive TV experience. With over 200 million streaming players and smart TVs sold globally, our relentless focus on making TVs actually smart is resonating with customers around the world. In fact, televisions are the fastest growing segment in the Fire TV business,” said Daniel Rausch, vice president of Amazon Entertainment Devices and Services. “When customers love something, we double down. We’re excited to not only bring our Fire TV Ambient Experience to more rooms of the home with multiple new screen sizes of the Omni QLED Series, but also to enable customers to get a Fire TV smart TV for as low as $199.99 with the new 2-Series. We can’t wait to hear what customers think.”
The all-new Fire TV 2-Series features 32” and 40” sizes. The Fire TV 2-Series 32” brings movies and shows to life in HD resolution, while the Fire TV 2-Series 40” offers enhanced clarity and detail with FHD. The Fire TV 2-Series lineup includes support for HDR 10, HLG, and Dolby Digital Audio. The brand-new Fire TV 2-Series is available starting today.