FreeCast Inc. announced today that it has launched FreeCast Cities, a new direct-to-consumer streaming platform for localized content in every market.
The streaming platform, now in beta testing, includes local television, free streaming channels, premium television services, on-demand entertainment, and subscription management, with the tagline “One City. One Login. All Your Television.” FreeCast Cities is available on supported televisions, mobile devices, computers, and connected streaming platforms.
The focus us on locally branded content. Users will find local broadcast television stations that use FreeCast’s Broadcast
Enabled Streaming Technology, along with hundreds of free FAST channels, movies, TV shows, and tools for managing subscriptions. The platform will also use SmartGuide, FreeCast’s universal discovery engine, to easily search connected services to find content and manage monthly subscriptions.
Going forward, FreeCast plans to include DIRECTV residential offers that will allow users to add premium live content, sports, movies, and more to their account without the need for a satellite or additional hardware, subject to service availability and applicable provider requirements.
FreeCast Cities will launch in phases, on a market-by-market basis, as commercial agreements, broadcaster participation, content availability, operational readiness, and related deployment milestones are completed. The company plans to make individual announcements as the service launched in each market.
“Television has become increasingly fragmented across dozens of applications, subscriptions, and devices,” said William (Bill) Mobley, Chief Executive Officer of FreeCast. “FreeCast Cities was developed to simplify that experience by bringing local television together with streaming services, premium entertainment, and subscription management into one unified platform. We believe introducing markets individually will allow us to work closely with local broadcasters and partners while delivering a more localized experience for consumers.”
FreeCast did not release a list of markets or expected launch dates. Programming, schedules, and more information will be announced as new markets become available.