The survey of 1,001 streaming users in the US asked specifically about Disney+, Apple TV+, HBO Max, AT&T TV Now, and NBC Universal. According to the survey results, a whopping 75% of current streaming subscribers said they don’t plan on subscribing to any of the new services.
Disney+ had the most interest of respondents, at 14%. Apple TV+ and HBO Max each had the interest of 5% of respondents. AT&T TV Now came in at 3%, NBC Universal had 2%, and 0.2% answered “Other.”
A further breakdown of survey results showed that the disinterest of new streaming services was close to even across current users of all existing streaming services. 75.3% of Netflix subscribers, 73.4% of Amazon Prime subscribers, 76.3% of Hulu subscribers, 74.6% of CBS All Access subscribers, and 63.6% of HBO Now subscribers answered that they were not interested in new streaming services.
While these numbers are likely to change when those streaming services launch and viewers have a chance to try them out, PCMag’s survey found that currently, most users are content with the streaming options they already have.
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