This is a noticeable jump from 2015 when only 52% of American households subscribed to one of these services and up from 2017 when 64% of Americans subscribed.
“Nearly three-quarters of all U.S. households have at least one SVOD service, and one-third of all adults stream an SVOD service daily, including half of all ages 18-34,” said Bruce Leichtman, president and principal analyst for Leichtman Research Group, Inc. “With over half of all households now getting multiple SVOD services, and new streaming services on the way, it is inevitable that the number of households having and using multiple services will continue to grow. However, with expanded options, consumers will increasingly decide which streaming services they pay for directly, and which they share with others.”
This report lines up with our own survey that shows the vast majority of our US readers subscribe to Netflix, Hulu, or Amazon.
Do you subscribe to one of these services? Leave us a comment and let us know which one you subscribe to.
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