“With its low monthly price point and proposed variety of content, it’s not surprising that consumers in Disney+’s crosshairs—households with kids and Netflix subscribers—see it as offering strong value for the money,” said Peter Fondulas, principal at Hub and co-author of the study. “Whether its value proposition is strong enough to make Disney+ viewers’ first stop for TV is of course yet to be seen. But by bundling Disney+ with Hulu and ESPN+, the combined package stands to tick off many of the boxes consumers consider must-haves for a default service.”
According to this study, only one-third of TV viewers say the first place they looking for something to watch is traditional pay-TV services like cable TV. Over the last three years, cable TV has seen a 14% drop in where Americans go to get their TV. This is also the lowest level ever recorded by this survey.
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