3.0 OTA TV is Coming to Dallas as Part of a Larger National Roll Out

This week the Sinclair Broadcast Group, Nexstar Media, and Univision Local Media announced a deal with wireless and broadcast infrastructure provider American Tower Corp. to work together to build a ATSC 3.0 broadcast system in Dallas, TX. According to the deal, this is the first step toward a national launch of 3.0 OTA TV in markets owned by Sinclair, Nexstar, and Univision.

According to the deal, this will be their first test of transitioning from the currently ATSC 1.0 to the new ATSC 3.0 and will be used as a model for how to roll out 3.0 OTA TV nationwide. According to the deal the companies “expected to provide a deployment roadmap that delivers cost efficiencies for broadcasters and increases speed to market for new Next Gen TV services.”

“As a leader in wireless infrastructure with over 20 years of expertise in the broadcast industry, we are excited about this opportunity to help broadcasters speed Next Gen TV deployments. The combination of our broadcast and wireless assets, industry expertise, coupled with these three television broadcast leaders will help to make ATSC 3.0 a reality for broadcasters.” said Steven Marshall, EVP and president, U.S. Tower, a division of American Tower.

No timeline was announced for the move to 3.0 in Dallas, TX but look for it to happen sometime before the end of 2019.

Source: TV News Check

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