Today Twitter and the PGA announced a deal to live stream parts of PGA tournaments. This is not the first time Twitter has lived streamed PGA events as last year it streamed the FedExCup Playoffs, but this new deal is more substantial. This deal allows Twitter exclusive rights to livestream parts of 31 PGA tournaments across what’s left of the 2016-2017 season.
“Twitter and the PGA TOUR have been working together on Twitter Amplify for many years now, and the program has been a tremendous success for both companies,” said Rick Anderson, Chief Media Officer of the PGA TOUR. “Streaming PGA TOUR LIVE programming to Twitter’s global audience, as well as the millions of users who follow @PGATOUR and hundreds of PGA TOUR player accounts, will provide new and innovative ways for sports fans to engage with our premium OTT offering.”
“The PGA TOUR continues to transform the experience for fans on Twitter, a place where golf conversation is happening live in real time every day,” said Anthony Noto, COO at Twitter. “Our collaboration with the PGA TOUR will provide fans all over the world access to watch live streaming PGA TOUR events on Twitter while following the conversation all on one screen.”
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