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Sling TV Announces A New Program Called “Optimized for Sling TV”


Sling TV today announced “Optimized for Sling TV,” a new certification program designed to ensure Sling TV viewers have an optimal experience across platforms. Launching today, the program currently includes the AirTV Player and Xiaomi’s Mi Box. This allows them to use the “Optimized for Sling TV” logo on future packaging and will be recognized on the Sling TV website.

“We have set a high standard with our device partners to continually improve Sling TV’s performance,” said Ben Weinberger, chief product officer of Sling TV. “The ‘Optimized for Sling TV’ program is designed to elevate that standard and highlight our dedication to our device partners, including Xiaomi and AirTV, to develop new paths for improving Sling TV.”

“Sling TV continues to lead the live TV streaming industry, and the new ‘Optimized for Sling TV’ program assures customers that Mi Box currently provides a fantastic Sling TV viewing experience,” said Hugo Barra, Vice President of International of Xiaomi. “A quality experience is a priority for us, and as a launch partner for the program, we have been working closely with Sling TV’s engineers to develop a great experience that highlights Sling TV’s capabilities.”

Certification Criteria

The “Optimized for Sling TV” program can accommodate a variety of platform configurations. At launch, Sling TV says they will work with potential partners to create a unique and innovative experience.

Sling TV listed to following criteria to be considered as a “Optimized for Sling TV” device:

  • Auto-launch: The device automatically launches into Sling TV when turned on, making it easier than ever to get to Sling TV’s live and on-demand content quickly.
  • Pre-loaded App: Manufacturer pre-loads Sling TV on the device in a prominent location, so no additional download is required to access Sling TV.
  • Sling TV Button: The device remote includes a Sling TV button, allowing customers to access their content in a single step.
  • Easy Access: The Sling TV app is presented as the default live TV app or has prominent placement and is easily accessible in the app store.
  • TV Content Integration: Live programming from Sling TV is included in the device’s top content section for one-click access.
  • Integrated Over-The-Air Content: The device contains over-the-air (OTA) tuners that support integration of OTA content directly into the Sling TV guide.
  • Wi-Fi Optimization: The device enables Wi-Fi in the home, providing a superior viewing experience for Sling TV.
  • Included in Device Setup: Sling TV is included in the out-of-box set-up for the device.
  • Fast Performance: The device quickly launches Sling TV and loads content right away.
  • Latest Sling TV Version: The device must support the most updated build of Sling TV, giving customers access to the latest features.

Sling TV expects additional partners to join the program in the coming months.

Source: Sling TV Press Release

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  • skyvolt

    Instead of making devices optimized for Sling, how about they develop Sling apps well enough to work on all platforms without any special optimization? Leading players like Netflix and YouTube know how to make their apps work on any platform.

  • REP

    I like to see Sling redesign their horrible unappealing TV Guide. Instead of scrolling sideway, it should be scrolling vertically like traditional cable TV Guide. This will make me sign up with them again.

  • Chris K.

    So… They want devices to automatically launch into their service instead of having a user pick an app? If it comes to getting traditional cable users to cut their cord – most of those users have MUCH larger hangups than “I don’t know which app to click.”

    How about doing more work with content providers instead of screwing around with hardware manufacturers? I would much rather be able to log into a TV Anywhere app or use a cloud DVR than see whether a random piece of hardware is “Sling optimized” or not.

  • Matt

    Just another feature which sounds like something on paper but really serves no use, they’ll say anything to get new subscribers. How about fixing the quality of their crappy streams? Two years in and the image quality still looks like old VHS.

    • Mike Dougherty

      I don’t have that problem. Ever think it might be you?

      • Matt

        Not judging from the comments others have made. Great for you that you don’t have that problem Mike, you are one “special” human being. Your snarky comments always adds so much to this site.

  • pnh

    I’m relatively new to the cord cutting world but this seems like the most arrogant thing ever. It sounds like they want to act like they’re Apple, but they’re not.

    • Dennis Price Sr.

      All I know is this. I have Sling tv for $40 a month oppose to DISH that cost me $180 a month with less content…

  • mau47

    So what exactly does the box maker get out of this other than use of a logo for crippling the entire user experience to force sling tv in peoples faces? Unless there is some behind the scenes financial arrangement I’m not really sure the point of this.

  • Schulzey

    The only points worth mentioning in their release are that the “optimized” box provides fast performance with Sling, runs the latest version of Sling TV, and maybe that the TV content is integrated into the box’s search function. The rest is just marketing for marketing’s sake.

  • Dennis Price Sr.

    Trying to make sure that I understand. Not very tech savvy at all. But just recently bought my parents these intennas and Sling was offered on this box.

    At home I have Sling and absolutely love it. But I also have wireless internet. Can my parents who don’t have wireless, have Sling without have wireless internet?