Showtime’s standalone service is not even available yet, but they are already making a positive impression on cord cutters. Yesterday, it was announced that Hulu would offer Showtime as an add-on to their service for just $8.99. Now, in a conversation with staff at Showtime, Cord Cutters News has confirmed that every service that carries Showtime standalone service will offer a free 30-day trial.
A 30-day free trial is a great move for Showtime. First, it tells potential subscribers that Showtime is confident in their service. It also is a smart marketing move on Showtime’s part, allowing millions of potential new customers to become hooked on their shows before requiring them to pay.
Showtime has also been smart in how they priced the service. They are offering their service for $10.99 a month (or $8.99 through Hulu), compared to HBO’s $15 a month. When “Game of Thrones” is not on the air, Showtime’s standalone service will look very attractive at $10.99 a month, as both services do not lock you into a long term contract.
While Showtime seems to be doing everything right before the launch, hopefully things go as smoothly afterward. As with all new services, there are usually early glitches. We hope Showtime has had a chance to learn from HBO Now’s early issues and is ready for the large number of potential subscribers.