There is a New Scam Going Around Targeting Roku Users


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Roku has been dominating the US market for awhile. With over half of all US streaming players being Roku players and over 70% of our readers owning a Roku, scammers seem to be starting to look for ways to make money off of their owners.

For some time now Cord Cutters News has been getting complaints that Roku owners are being charged to activate Roku devices that they just purchased. Recently these complaints have been growing with buyers saying they have been charged $25 to $50 to set up their Rokus.

This is a new scam going around. Cord Cutters News has confirmed with Roku that setting up your Roku is still 100% free after you buy your Roku.

The issue seems to come when new Roku owners are told to go to Roku’s site and enter a code on their screen. A growing number of buyers are not just entering the address shown on the screen but googling Roku Activation and clicking one of many non-Roku sites that come up in the Google results.

These sites often have Roku in the name but are not owned by Roku. They offer to set up your Roku for you and even offer a phone number and live chat. Yet some of these services (we have not tested all of them) will charge you for their help setting up your Roku—a process that is 100% free if you do it. The issue comes in when some of these sites lead the caller to think the only way to setup their Roku is to pay.

Just remember DO NOT PAY TO SET UP YOUR ROKU. There is no need to pay to set up a Roku. Roku does this for FREE.

How to set up your Roku without paying for it.

If you need help setting up your Roku all you need to do is follow the on-screen instructions. At some point it will give you a 5 letter/number code that looks like “XD12G.” (That is just an example, every Roku has a different code.)

From there just go to https://my.roku.com/link and enter the code you see on your Roku. Do NOT google Roku Activation. Just enter the link as shown above or click on that link to open a new window.

From there Roku will ask you to log in if you already have a Roku account or to create a free account by entering a user name and password. That account will allow you to easily set up new Roku players by just logging in.

Now you are all set. Your Roku will automatically finish the set up after you finish setting up your Roku account.

Remember there is no cost to set up a Roku after you buy it. Also remember to always to be careful that the website you are on is the real website not a fake one. Any website that is not Roku.com is not a Roku-owned website.

Hopefully this helps you avoid spending money on something that should be free.

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