There is a New Scam Going Around Targeting Roku Users

Roku has been dominating the US market for awhile. With over half of all US streaming players being Roku players and over 70% of our readers owning a Roku, scammers seem to be starting to look for ways to make money off of their owners.

For some time now Cord Cutters News has been getting complaints that Roku owners are being charged to activate Roku devices that they just purchased. Recently these complaints have been growing with buyers saying they have been charged $25 to $50 to set up their Rokus.

This is a new scam going around. Cord Cutters News has confirmed with Roku that setting up your Roku is still 100% free after you buy your Roku.

The issue seems to come when new Roku owners are told to go to Roku’s site and enter a code on their screen. A growing number of buyers are not just entering the address shown on the screen but googling Roku Activation and clicking one of many non-Roku sites that come up in the Google results.

These sites often have Roku in the name but are not owned by Roku. They offer to set up your Roku for you and even offer a phone number and live chat. Yet some of these services (we have not tested all of them) will charge you for their help setting up your Roku—a process that is 100% free if you do it. The issue comes in when some of these sites lead the caller to think the only way to setup their Roku is to pay.

Just remember DO NOT PAY TO SET UP YOUR ROKU. There is no need to pay to set up a Roku. Roku does this for FREE.

How to set up your Roku without paying for it.

If you need help setting up your Roku all you need to do is follow the on-screen instructions. At some point it will give you a 5 letter/number code that looks like “XD12G.” (That is just an example, every Roku has a different code.)

From there just go to and enter the code you see on your Roku. Do NOT google Roku Activation. Just enter the link as shown above or click on that link to open a new window.

From there Roku will ask you to log in if you already have a Roku account or to create a free account by entering a user name and password. That account will allow you to easily set up new Roku players by just logging in.

Now you are all set. Your Roku will automatically finish the set up after you finish setting up your Roku account.

Remember there is no cost to set up a Roku after you buy it. Also remember to always to be careful that the website you are on is the real website not a fake one. Any website that is not is not a Roku-owned website.

Hopefully this helps you avoid spending money on something that should be free.

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  • Keith Foster

    This happend to my Mother about two moths ago. She picked up a Roku per my suggestion and set it up when she went to link it she was told it was 50 bucks. She called me asking why and should she pay it and I said no that’s a scam. Once she went to right URL no issues, but yeah someone not paying attention would get scammed.

  • Howard Roark

    I’m trying to think what motivates someone looking at their TV screen with a URL showing to activate their device to go ahead and Google for a different address?

    • Devin Serpa

      Blind trust. Which is terrible because search engines can be gamed. Page rankings, promoted links, paid ads, etc.

    • Sunny Rain

      Many ROKU users are not that tech savvy. So, they won’t know how to enter the URL and are therefore easy prey for scams like these.

      • Trey21

        It’s sad but true. They’re plenty of people who don’t know how to enter a web address. They are mainly older folks who are 40 and above.

        • chuck_fu

          40 and above is old? 😂😂:-D

          • Trey21

            I wrote “older” not old. 40 year olds are a generation above me so yea they are definitely older.

          • Pebo Bryson

            Gen X isn’t falling for this. Baby Boomers? More likely.

          • Trey21

            Gen x is not very tech savy. Maybe you’re​ around gen xers who will never fall for this but that’s not the case for the rest of them. I don’t see baby boomers buying streaming devices and trying to set them up themselves. Boomers watch tv the traditional way.

          • carl_steve

            I’m 63. I own and use daily PS3, PS4, Roku 2, Roku TV, three Windows computers, and an iMac. On the PC, I’m a power user who’s done programming, application development, web development, web mastering, software training, and more dating back to the 1980s. I’ve been building and upgrading PCs since the 1990s. I virtually never need to call tech support for help. I started using mainframes back in the 1970s. As a baby boomer, I’m far from a traditionalist–and not just in terms of watching TV. Please don’t lump everyone in a certain age group into the “too stupid to know how” category. Keep your arrogance and prejudice to yourselves.

          • Trey21

            Carl you got me. I used too broad of a brush but that wasn’t out of malice. With that said don’t act like you the tech guy is the norm for people your age, younger, and older than you.

          • carl_steve

            I haven’t made any claims about what is or isn’t the norm for anyone. The point I made in my previous post is that generalizations aren’t fair. Assuming that somebody can’t handle tech just because of their birth date (whether older or younger than you) doesn’t give them much credit. I can’t imagine why people adopt such biases. Perhaps you’ve never heard the expression “Don’t judge a book by its cover.”

      • Howard Roark

        But they know how to look at their TV screen, that says “go to this URL…”

        • Sunny Rain

          You would be surprised. Trust me.

  • troopersam

    Sounds like somebody taxed stupidity.

  • Don

    Technically, this is a service, not a scam. Even if you pay $50 to have someone​ do something you yourself could and should do, you still are buying a service.

    • Trey21

      I would only consider it a service if these scamners warned their targets that paying is optional.

      • Don

        That wouldn’t help their “business” much!

        • Trey21

          If being honest doesn’t help your​ business then you’re most likely a scammer.

          • Jesse Gurr

            Sound like auto dealers are a scam then. Say it ain’t true!!! /sarc

    • RowMan

      You may be buying a “service”, but you’ll also be handing over payment info to people that shouldn’t have it which leaves you open to more fraud.

      • Don

        No argument on that point.

  • Pebo Bryson

    Roku. Serving grandparents everywhere.

  • Bobby Narramore

    Hopefully anyone that paid for this requests a reverse payment on their cc bill