NBC Sports has had a presence in streaming for some time but it has always been fairly limited. Now it seems as if NBC is making a major move to increase its reach by offering more streaming options for sports fans. NBC plans to offer more options for live and video on-demand options for fans of major sport leagues, pro team franchises, emerging leagues, and regional and national sports networks.
To accomplish this NBC has struck a long-term partnership with iStreamPlanet and Playmaker Media. Playmaker Media and iStreamPlanet have previously collaborated on events such as the Olympics, including the 2016 summer games in Rio, and the Super Bowl. Playmaker Media streams several events from the NFL, NHL, NASCAR, the Premiere League, and Triple Crown horseracing, while iStreamPlanet’s technology is used, for example, for NBA League Pass, Eleague, and the coming NCAA March Madness and PGA Championship.
This new deal will let NBC compete with the recent growth of Bamtech, a giant in the world of sports streaming and a service that is backed by Disney.
“We have a long history of working with iStreamPlanet and have collaborated with them to successfully stream some of the biggest events in sports, including multiple Olympics and Super Bowls, to massive audiences,” Eric Black, CTO, NBC Sports Group Digital, said in a statement. “This is a natural fit as the assets of each company complement the other, providing the most robust offering for customers. We look forward to better serving the growing marketplace through this partnership.”
iSteamPlanet founder and CEO Mio Babic added, “This deal delivers on a shared core value—that end users should be delighted, and premium sports content should be complemented with compelling, innovative viewing experiences. We are just beginning to scratch the surface on the types of innovative solutions we can provide to our customers, and we will continue to expand the amazing work we are doing across the sports industry.”
Although details are still thin on how it will expand its coverage and options for live sports the good news is NBC is making a public statement on its dedication to growing its digital streaming options.
Need cord cutting tech support? Join our new Cord Cutting Tech Support Facebook Group for help.