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Hulu Says Goodbye to Viacom Shows


Looking to watch the latest episode of “The Daily Show” or “Bar Rescue”? Well don’t try your luck on Hulu. It looks like Viacom’s deal with Hulu has ended and they stopped uploading new episodes to the video service this week, and is now telling viewers on Twitter to catch Trevor Noah’s latest on its website instead.

Viacom CEO Bob Bakish hinted at this development during last week’s earnings call, telling analysts and investors that “SVOD is not going to be a significant part of our affiliate revenue” going forward, and that the company would be “highly selective in striking agreements with over the top distributors” in the future.

Hulu will keep rights to some Viacom shows:

  • Hit Comedy Central series Inside Amy Schumer, Broad City, Drunk History and Workaholics
  • Complete libraries of popular series including Jersey Shore, Key Peele and Catfish
  • Kids programming from Nickelodeon including Teenage Mutant Ninja Turtles, The Thundermans, Rugrats, Rabbids Invasion, Drake & Josh and Hey Arnold!. 
  • Hulu will also continue to be the exclusive streaming home to ALL current and library episodes of South Parkone of the biggest animated series of all time.

It seems like this is part of a bigger effort to move away from services like Hulu.

“We will also reinforce the pay TV ecosystem by being highly selective in striking agreements with over the top distributors, confining those deals to largely library content. We do want to support the success of virtual MVPDs, as we have with partners like Sling and DIRECTV NOW, and embrace their roles as catalyst for innovation.” Said Viacom CEO Bob Bakish during their earnings call last week.

Here is more from his phone call.

You know how we used to let people watch some of our best stuff, like “The Daily Show, either a day after they aired or a few weeks later, on services like Hulu? We’re not going to do that anymore. If they want to watch new Viacom shows they’ll have to pay you or someone else who has the same kind of deal with us that you have.

That doesn’t mean Viacom will stop selling older repeats to people like Amazon. It just means that it’s only going to sell them older repeats, so there’s less threat of cannibalization from their core business: Selling wholesale subscriptions to its bundle of networks to the Comcasts of the world, and selling ads on that stuff as well.

The announcement — which more or less syncs up Viacom with the rest of the big TV guys, including Time Warner and 21st Century Fox and Disney — is part of Bakish’s big plan to fix Viacom.

That’s plan B for Viacom owner Shari Redstone, whose original plan was to merge Viacom with CBS, her other big asset. But CBS CEO Les Moonves didn’t want to deal with Viacom — at least not under the terms Redstone was offering — so it’s Bakish’s problem now.

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  • Christopher Strader

    Just means I won’t be watching their programs any longer oh well their loss

  • Roy Smith

    Viacom deserves to go out of business. Their owners are totally clueless about what their customers want.

  • Karl Childers

    (Channeling Ross Geller from Friends) Fine by me!

  • cyber75sax

    They’ve been off of PS Vue’s programming for a couple of months now, so apparently paid subscriptions aren’t a part of their plans for the near future, either. I wonder if everyone is going to stop caring about whether they have their MTV. They’re putting an awful lot of faith in Sling and DirecTV Now.

    • donkey_kong

      I have Vue and can’t even remember the Viacom channels they took off except Nickelodeon. My daughter watches YouTube kids now and doesn’t miss it.

    • Chris K.

      Sling doesn’t even have login credentials for Viacom watch-anywhere services. How is that their partnership of the future?

      • Daniel Richards

        no login credentials, but a fairly decent OnDemand Library is available on Sling usually within a few days.

  • KaysGramma

    What about Nashville? Part of that whole renewal deal was that new episodes would be made available on Hulu the day after it airs on CMT. When the new season started, Hulu “bragged” they they had exclusive rights to the series and it was the only place to watch the full series (S 1-4, which were originally on ABC). Shouldn’t that be one of the shows that Hulu retains the rights to?

    • filmex

      “Nashville” isn’t going anywhere. It was Hulu’s co-funding that helped saved the series, so it will be remaining.

  • Rich

    They seem to be alienating everyone.
    It does not make a lot of sense to me.
    They are pulling out of virtually all popular streaming options.
    If they were looking at kicking off their own service like CBS All Access did, then it makes sense.
    But I am not hearing that here.
    They seem to be living in a world where broadcast TV is the only venue.
    It’s just weird and hard to understand.

  • supervolt

    Viacom is making a big mistake. They think their content is so precious but actually they’re not that valuable.

    See, networks like Disney, Fox, NBC and CBS have a leverage because of sports, news channels and broadcast networks that most people can’t live without. Viacom doesn’t have such leverage and if they make it hard to get their shows, they will easily be dropped by cable companies and streaming services like PlayStation Vue. People will complain for a while about losing their favorite shows but at the end, they’ll get used to it and forget Viacom. I went through that process when PS Vue dropped Viacom and now I stopped caring much about the few Viacom shows I used to watch.

    They’re literally fighting progress and technology. These are the kind of guys who want to keep pushing Pay TV down to customers throats. While Disney and Fox etc are trying to be on every TV service, Viacom is going backwards.

    This is going to hurt Viacom in 1 – 2 years from now. They’ll go out of business soon.

    • Karl Childers

      But without Viacom how can I watch such fine programming such as Party Down South on CMT?

      • supervolt

        At some point you’re going to give up on Party Down South and Viacom will lose a fan.

        • Karl Childers

          I hope that was sarcasm in response to my sarcasm. 🙂

    • filmex

      What the Viacom CEO failed to address is to what a staggering degree that ownership battles over Viacom have deleted the company’s resources and made it a shell of its former self. This has been well documented in the Hollywood Reporter. Their year-end analysis contained the following:

      “(Viacom).after its great annus horribilis — with hardly a way even to recap the personal and corporate dramas, tortured litigation and the company’s breakdown and ridicule in the market. Oh yes, and there are years now — almost a decade of attrition — in which the company paid little attention to its creative assets and the development of new ones.”

      Two out of three of MTV’s new comedies were just cancelled with the third’s future in doubt. The word is they will be uniting MTV and VH-1 into one channel–good idea when neither have enough quality programming to maintain their existence.

      Viacom is getting rid of Spike and replacing it with the “Paramount channel”.

      By limiting secondary access all Viacom is doing is insuring their audience will continue to shrink, that more and more viewers will grow up without attachment to Viacom programming.
      They should look at the example of “The Walking Dead” on AMC which was pretty anemic until people started being able to catch up with it on Netflix. And the only reason money was put into seasons 2+ on CBS’ summer debuts (Under the Dome etc) was because they were airing same week on Amazon Prime.

      These are the last desperate attempts by a company to refuse to acknowledge the future is now, and to hang onto the cable golden goose, which no longer lays eggs like the good old days. They are simply postponing the inevitable.

      Their current quality and inventory is not worth either expensive cable access, or as a standalone streaming entity. They need partners until viewers start needing Viacom programming again.

      • supervolt

        Exactly. Exactly. AMC’s The Walking Dead and even Breaking Bad rose to popularity because of Netflix. And after that AMC didn’t even try to make their content hard to get. They still have the Netflix deal and are available on pretty much every package out there.

        Nickelodeon, Nick Jr and Comedy Central are the only stronger channels with some loyal attachments. But Comedy Central is no longer as good as it was back in the John Stewart Daily Show days. And Nickelodeon and Nick Jr can easily be replaced by Disney Channel and Disney Jr. You just need to show your kids Disney channels and they won’t get any attachment to Nickelodeon. They will fail to get new audience, while losing the current ones.

        So Viacom is just working against itself.

  • John Thomas

    Yawn!

  • Richard smith

    Seems like they mostly want to parter with dying cable and Satellite services. That will work out in the end.

  • Scott Lewis

    Good luck to them. I guess they are not expecting cord cutting to continue to grow.

  • IBWTF

    I can understand the decision. Hulu was taking traffic away from their website & live channels. Its too many places to get the same content. People forget where it actually originated & go directly to alternate sources. Viacom is trying to make their services “the go to” instead of the others. Viacom isn’t the only company to do this. Of Course The walking dead is on Netflix & Viacom shows like Being Mary Jane but they are strongly branded to their networks. Shows are available on Netflix months later & not necessary advertised for Netflix. I watch the daily show on Hulu & never on whatever channel it originally comes on & south Park too. I guarantee you that Hulu wouldn’t allow Netflix or Amazon to stream their Original shows or Vice Versa. You wont ever be seeing Stranger things on Hulu, Bosch on Netflix or Casual on Amazon Prime. Nobody is complaining and saying that THATS a mistake.

  • Pretty smart for a content company to make it hard to watch their content, makes lots of sense /s. I guarantee you when they sold in their content to channels they mentioned how much it was watched on streaming on demand, well those numbers are gonna go way way down. Netflix was the first and the best at understanding that people have little time to chase shows around and just want to watch full seasons on demand.

  • In a followup interview, Viacom CEO said that the company no longer sees viable markets on planet earth and instead, moving forward will “only broadcast to Martians”. Right after the interview, the CEO returned to his space capsule which he has fondly nicknamed – “The Giant Bubble”.

  • Clyde Hunter

    So if Viacom thinks they can do a stand alone like CBS, they will be sadly disappointed.

  • analyzethis

    Viacom’s content is crap anyway aside from SouthPark.

  • angus1357

    The sad slow death of a company.

  • Daniel Richards

    Yeah, Viacom, struggle even more in the quicksand that is traditional cable TV, you’ll only sink faster, FORCING viewers to have cable subscriptions to watch your content is NOT how you get MORE VIEWERS, it’s HOW YOU LOSE THEM FOREVER.