After years of being wary of cord cutting it looks like CBS is now jumping in with both feet. Part of this push seems to be coming from its growing success with CBS All Access and Showtime’s standalone streaming service which reportedly are on track for 4 million subscribers this year.
Now after years of being unwilling to strike deals with many live TV streaming services, CBS is warming up to the idea. This year CBS struck a deal with Hulu, fuboTV, YouTube TV, and DIRECTV NOW to bring CBS stations to live TV streaming services.
CBS has also started to aggressively roll out locals on PlayStation Vue, which now has CBS in over 70% of American markets. Something that a year ago would have been unthinkable.
Now CBS is not stopping there. This week it announced a new streaming service for sports fans similar to its CBSN news streaming service. Details are thin on what sports it will carry, but it says it will launch by the end of 2017.
CBS Sports has been fairly cord-cutting friendly for some time, streaming college games aired on CBS for free on its website.
Hopefully other networks join the push to become more cord-cutting friendly.
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