Amazon today announced an enhancement to Amazon Video: introducing Amazon Video Direct (AVD), a new self-service program for creators and storytellers to make their video content available to Amazon Prime, including tens of millions of Prime members. Included in Prime Video at no additional charge to tens of millions of Prime members.
This move by Amazon is clearly meant to attract creators away from YouTube over to Amazon.
“It’s an amazing time to be a content creator,” said Jim Freeman, Vice President of Amazon Video. “There are more options for distribution than ever before and with Amazon Video Direct, for the first time, there’s a self-service option for video providers to get their content into a premium streaming subscription service. We’re excited to make it even easier for content creators to find an audience, and for that audience to find great content.”
Some more details:
Creators from around the world can now make their videos available to customers as part of Prime Video and earn royalties based on hours streamed.
Creators can make their videos available to rent or own, to view free with ads, or packaged together and offered as an add-on subscription.
Customers in the United States, United Kingdom, Germany, Austria and Japan as of today have access to new movies, TV shows, docu-series and music videos from many new content creators with more on the way.
“Amazon Video Direct helps us reach fans of our beloved preschool brands, including classic Thomas & Friends, Barney & Friends,Angelina Ballerina, Fireman Sam and Pingu, and get the content in front of Prime members faster than ever and into new territories,” saidAndrea Carpenter, Senior Director, Global Content Marketing and Distribution, Mattel. “The upload and publishing process is easy and fast, and we can directly monitor our streaming performance through our online dashboard.”
“As a major, independently owned and operated motion-picture company, we’re excited to have the ability to distribute our films toAmazon customers around the globe,” said Peter Goldwyn, President of Samuel Goldwyn Films. “With Amazon Video Direct, we have the control to create the unique distribution strategies that reflect the changing ways in which our audiences discover our films. We can seamlessly make all our movies like Hyena Road, Somm: into the Bottle, Havana Motor Club, available to watch when and where our audiences want them. With Amazon Prime Video we have found an amazing home for films like The Benefactor with Richard Gere and Takeshi Miike’s Yakuza Apocalypse.”
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